It’s back… and it’s better!
After a generation, Freesia Ice Cream has made a much anticipated and welcomed return to supermarket freezers across South Australia today.
The traditional nostalgic Australian dairy brand was seemingly lost to history, present only in the memories of people who grew up in the 1980s or earlier. A whole generation of South Australians new nothing about the brand other than what they were told by their parents and grandparents … until rumours recently suggested that Freesia Ice Cream was coming back to South Australia. Today rumours were confirmed as truth as product rolled out of a factory in inner suburban Adelaide and into selected independent supermarkets.
Freesia has been brought back to life by one of Australia’s most innovative and entrepreneurial ice-cream and gelato making families, the Adelaide based family responsible for Gelista Premium Gelati. Gelista was the first company in Australia to put ice cream or gelati into a jar in the freezer, introduced gourmet flavours like Ricotta Fig and Honey and is still the only nationally distributed commercial producers of sherbet – like the Gelista Blood Orange and Dark Chocolate.
“Our success to date has been all about keeping our focus on quality and innovation”, says Peter Cox, the person behind the revival of the Freesia Ice Cream brand. “We believe that there is an opportunity to bring some innovation into the 2 L family ice cream category with a genuine quality offering.”
The brand was originally developed by P. Smyth & Sons in Murray Bridge in the early part of the 20th century but the brand fell into disuse after a series of acquisitions. Peter Cox and his team have breathed new life into this traditional ice cream brand, but updated for the 21st century.
Freesia Ice Cream is being ranged in a select number of independent supermarkets and specialty grocers and is available in Josephine’s French Vanilla, Bees’ Sneeze Honey Crunch, and Death by Chocolate flavours.
“Freesia, once again, is set to become a trusted South Australian family-owned ice-cream brand, crafted from wholesome ingredients with delightful flavours and made to share with friends”, says Peter Cox. “Freesia has been made with love from our family to yours”.
Freesia has been introduced to selected SA independent supermarkets including:
Henley Square Foodland
Mawson Lakes Romeos
Munno Para Foodland
Photo taken by @itgirl_thejournal